Toyota’s Dilemma

In recent weeks there has been much news about Toyota’s massive recall on their line of 2010 cars. This recall was due to a “sticky” accelerator pedal. Next came the safety issue about the Toyota Prius’ anti-lock braking system not activating under certain conditions. Does it just seem rather odd that all of the sudden there’s huge scrutiny an media coverage about this? Granted safety is the number one concern for everybody, but I am wondering if the US is using this to their advantage for propaganda against the Toyota and persuade consumers to buy American cars… or Honda/VolksWagon, etc. I know one thing is for sure, Toyota’s next quarterly reports are going to be terrible due to the halt in sales, and damage control invested to fix these problems. I’m sure Toyota’s going to have to come out with a very aggressive program to regain consumer confidence and pricing.

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